DataSolutions: Philippine BPO
In a business process outsourcing (BPO) company, the main KPI are as
follows: quality, customer satisfaction, and average handle time (AHT).
There might be Philippine BPO components other than the three mentioned, but
generally, these three are the main Philippine BPO components. Outsourcing
company often have clients who demand a certain target to be meet. This
target is a set of values correspond for the quality, customer satisfaction
rating, and average handling time of each call that will be handled by the
Philippine BPO company on its client's behalf. The tasks are referring here
are the ones made by the client's customers which the BPO Company are
taking.
The balance among the three main Philippine BPO components of the KPI is not
easy to achieve. For example, a call center aiming to increase its customer
satisfaction scores of their tasks would significantly drop their average
handle time scores. This is because if they are up to please customers, it
would entail having to stay longer on each task to make sure all the
customer's issues are resolved, and that they are done in the most courteous
way possible. Other than the AHT, quality scores can also reduce because
customers might have requests that are granted by the representatives they
are talking to. And these requests could be directly against the quality
guidelines set for each task.
Going the other way, if a Philippine BPO
is aiming to improve its poor performance in terms of average handle time
scores and starts working on it, customer satisfaction score is
automatically threatened to decrease. The Philippine BPO quality scores will
be affected as well since hurrying a call will mean missing key points that
need to be mentioned in a task - the very criteria where a quality score is
gauged.
Having said so, you are now aware why there is difficulty in balancing the
three Philippine BPO components because increasing one KPI component would
affect the other one. It would not have to be a problem if the effects are
positive, but unfortunately, things do not always goes this way. A solution
here is to maintain an average score for each KPI component. It will be more
controllable to have all the scores meet at the middle and avoid having low
scores in some components. Studying the trending of the Philippine BPO KPI
also helps. It gives the company an idea where to set the scores that are
most achievable and productive.
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